Privacy Policy

1. Introduction

Welcome to Ground Up Construction ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website groundupcarolinas.com or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Request a quote or consultation
• Subscribe to our newsletter
• Communicate with us via email, phone, or social media
• Interact with our chatbot

The personal information we collect may include:

• Name and contact information (email address, phone number, mailing address)
• Project details and service preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses
• Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our services
• Respond to your inquiries and provide customer support
• Send you project updates, quotes, and service-related communications
• Process your requests and manage our business relationship
• Improve and personalize your experience on our website
• Analyze usage trends and optimize our website performance
• Send marketing communications (with your consent)
• Comply with legal obligations and protect our legal rights
• Prevent fraudulent activity and ensure security

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share your information with third-party vendors who perform services on our behalf (e.g., email delivery, website hosting, analytics)
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• Legal Requirements: When required by law or to protect our rights, property, or safety
• With Your Consent: When you have given us explicit permission to share your information

5. Third-Party Services

Our website may use third-party services that collect, monitor, and analyze data:

• Google Places API: For displaying business reviews
• Resend: For email delivery services
• Google AI (Gemini): For chatbot functionality

These third parties have their own privacy policies addressing how they use such information. We encourage you to review their privacy policies.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Object: Object to our processing of your personal information
• Restrict: Request restriction of processing of your personal information
• Data Portability: Request transfer of your information to another service
• Withdraw Consent: Withdraw your consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the contact information below.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. California Privacy Rights

If you are a California resident, you have specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA). You have the right to request information about the categories and specific pieces of personal information we have collected, as well as the right to request deletion of your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: